The Ultimate Guide To PRE ROLL PACKAGING

Innovative packaging is an effective tool that FMCG businesses can use to give their brands that all-important competitive edge. Products with outstanding shelf appeal have a larger chance of attracting the eye of consumers and encouraging them to consider to buy.

While food companies continue to review the buyer trends that affect purchasing behaviors, it’s important they also examine global packaging trends, to build up successful strategies that enhance their product offerings while reducing costs. Choosing the best link between consumer trends and packaging selection could determine the success or failure of a product line.

While successful packaging helps a product reach the pantry shelf in the first place, it is the product itself that keeps it there. Pre roll packaging Attractive packaging may entice and secure the first-time purchase of a product, but the consumer’s connection with the product will determine should they re-purchase the brand. Because of this , food marketers and packaging managers today must be sure products and packaging strategies are aligned. Product and packaging development should not be conducted in isolation.

In recent years, the following consumer trends have forced manufacturers to re-think their packaging offerings. The companies that change and evolve with customers will succeed, as the brands that neglect to change will become extinct.


In a global starved for time, consumers crave convenience to reduce the time spent on preparing meals, and innovative packaging can deliver what they want. A classic example of this is often observed in the success of pre-cut fresh produce in the Australian retail market, where individuals are prepared to pay a lot more than double for packaged, hygienically washed and cut vegetables.

To aid this trend, packaging companies are continuing to build up specialized breathable packaging, to extend the shelf life of the meals it protects because the product passes across the supply chain from the farm through to the consumer.

Microwavable meals were developed primarily for convenience, which came at the expense of product freshness and-sometimes-taste. Several attempts have already been made in recent years to enhance the quality of ingredients within these meals, yet challenges still exist. Customer feedback indicates that microwavable meals are easy to overcook, often do not cook evenly, and can dry out during the reheating process.

Packaging technologists have driven the development of better ready-to-heat-and-eat solutions. Efforts to really improve the cooking process have already been made using different valve technologies that manage the distribution of steam and pressure around the food. This dynamic shift is enabling brands to provide convenience, quality and consistently well-prepared food, allowing for premium positioning in the ready-to-eat market.


Consumers are demanding more variety, which pressure has seen an explosion in SKU proliferation on the shelf. Deciding on the best packaging is crucial to obtaining a balance between meeting consumer needs (the marketers’ goal) and achieving operational flexibility. Packaging managers are therefore revisiting packaging and decoration options to provide the necessary outcomes.

One emerging trend may be the concept of “late stage differentiation”, where decoration is brought in-house and applied at the point of filling. Thus giving food companies much more flexibility in meeting consumer demands for more SKUs and enables marketers to run more promotions with shorter notice. Additionally, there are opportunities to reduce inventory of pre-decorated containers, reduce obsolescent inventory and improve the graphics and aesthetics of pre-printed containers. Two key technologies that have offered this breathing space to food companies are pressure-sensitive and roll-fed shrink labels.

Form and Graphics

“Just give me the reality so I can purchase” is what consumers are saying these days. Simple packaging designs and graphics appear to be the “flavor of the month” and those companies that are heeding this trend are reaping the benefits. In the UK, innovative retailer, Waitrose, used an ordinary, clear pressure-sensitive label with a simple print design to provide outstanding shelf impact for his or her pickle range. The packaging told consumers what they wanted to know about the contents, and the product was supplied in a convenient re-closable jar, so that they could see the quality of the pickles through the glass.

In this example, an obvious label assures consumers that there is nothing to hide and that everything you see is what you get. Today, consumers want to see what they are purchasing, and innovative packaging and label combinations can achieve this. The choice of graphics is equally important. Less glossy packaging and softer ink tones are increasingly being used to attain the “natural” message and give a distinctive shelf appeal.

Age-neutral packaging

It is well documented that most markets have an aging population, so it’s crucial to design packaging that’s age-neutral. Creators of packaging concepts have to align elements of their designs with the demands of the market segment. Graphics ought to be legible (this may mean using larger fonts); the packaging shape must be ergonomic; and functional aspects, such as for example easy-open and re-closure features, should be suitable for older people to use without difficulty.

“Green” movement

Consumers today are well educated about “green” foods and are very conscious of the impact of packaging on the environment. The momentum behind the “green” movement is building quickly and, being well aware of this, many food companies already are responding. Obviously, choosing “green” packaging means using recyclable or biodegradable packaging, and also reducing packaging, but it also requires a review of the whole value chain and linking in using what consumers are asking for.

While the majority will focus on packaging alone to deliver sustainability, it is also important to consider how to deliver food and minimize its wastage, because the percentage of food waste in our dumps far exceeds that of packaging. Rather than being based only on environmental impact, packaging choice needs to be seen as a method of meeting consumer demand to lessen food wastage. In fact, it could play an essential role, as innovative packaging technologists develop sustainable packaging solutions. Hence thinner films, lighter packaging containers, recyclable plastic and, recently, biodegradable packaging, are being deployed to make sure “green” is portion of the overall product packaging story.

All of these elements, and the degree to which a brandname meets the requirements of these consumers, will determine the success or failure of a product. While the graphics and shape of packaging play a significant role in capturing the eye of consumers through the “moment of truth” at the supermarket shelf, the functional aspects of the package are necessary to giving the consumer a positive post-purchase experience. However, simply adding functionality isn’t enough. The packaging design must incorporate two key aspects: relevance to the product and delivery of consistent performance. For example, in case a package is promoted as re-closable, it must re-close easily and effectively, and its performance should exceed the expectations of consumers.

The Ultimate Guide To PRE ROLL PACKAGING

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