The role of a creative director has become extremely important in several sectors, ranging from advertising and marketing to even web development. Joe Cianciotto says that the role of such professionals is largely a multi-faceted one. Hence, they need to have a plethora of skills and traits that allow them to consistently progress in the field and do their job with utmost competency. A creative director must have the capability to develop and execute innovative ideas, coordinate projects, measure results and lead a team of skilled professionals.
The creative director is the one who is responsible for guiding the creative department of a company and ensuring that they deliver quality work. Joe Cianciotto says as this job role is important in several industries, the specifics of their responsibilities may need as per the needs and focus of varying companies. While certain creative directors take on a managerial role, others are more actively involved in the creation and execution of big ideas. On the whole, however, they largely leverage their expertise to make sure that all their team members work together like a well-oiled machine, and are able to consistently make timely deliveries without compromising on their quality.
Like many other work domains, the competition level in the creative sphere is also increasing with every passing day. In such a scenario, it is extremely important that creative directors keep working on their skills to perform to the best of their ability and become an indispensable member of their company. Here are a few skills underlined by Joe Cianciotto that creative directors must have to be in a position to consistently climb up the ladder of success:
- Decisiveness: The designers, writers, editors, and developers of the creative department look up to the creative director not only for encouragement and inspiration, but also to get a clear direction. Hence, such professionals must be confident and decisive in whatever they do. They must have enough confidence in their own abilities, and help their team to realize their creative vision through specific direction and clear critiques.
- Inspire radical ideas: While going for the safest, most conservative design is the easy way out, to effectively grab the attention of the target audience one has to think out of the box. Creative directors playing safe might witness stagnancy in their job and career, and hence they must keep trying to innovative with their ideas to emerging as a truly creative thinker. They should explore a concept or idea from all angles possible, and experiment with ways to visualize it in the most interesting manner.
Great brands require good storytellers, and it is the job of a creative designer to provide vision, clarity, and messaging for a brand. To be a good creative director, one must also be a competent story-teller, and have the capacity to represent the brand in the most intriguing manner to the discerning clients.